Baby Magic has been creating magical baby smiles since 1951. Baby Magic dolls continue that legacy focusing on nurturing, bathtime and bedtime.

A collection of interactive play dolls that will delight little girls everywhere. From talking and eating to kisses and giggles, Little Darlings are all about play and love.

A collection of amazing dolls and accessories. Everything needed to make imaginative playtime fun!

Our Style Girls are true fashionistas and friends. This collection of 18” dolls and accessories is sure to inspire.

A friend that will inspire and empower you – be creative, be you!

Classic
toys

Toys that are timeless.