About Us - New Adventures
About Us

When you’ve grown up in the toy business, what do you do when you grow up? Open a toy company of course!!

Siblings Beth & Joseph Reiling started New Adventures in 2001 with 1 simple goal: Provide innovative quality toys at prices that provide value to the consumer. In the beginning, our focus was to work with key retail partners to design doll and plush programs under their exclusive brands. As our company has grown we have continued to expand our doll programs under our own brands to retailers around the world.

As the company grows, we remain committed to our core goals and values

  • Safety first
  • Great Design
  • Outstanding value
  • Dedicated customer service

With a lifetime of toy experience, New Adventures creates quality toys that are unforgettable fun and most important safe.

So who are

Get ready to embark on an amazing adventure with us by creating your own playtime fun with a variety of our dolls and toys.

Browse through our collection of innovative and fun toys. No matter what doll or toy you choose, we promise your child will receive much love and entertainment.


With a lifetime of toy experience, we create unforgettable, quality toys for children around the world. Our commitment is to provide the highest quality products with personalized service for all.


Selling safe toys is something we take very seriously. All of our products are safety tested above and beyond worldwide government regulations. We work with the largest global testing and certification companies to ensure that all of our toys meet global Toy Standards. You can rest easy knowing that safety is and always will be a top priority for us.


When we started our company, we had one goal in mind: to create quality toys at prices that provide the best value to the consumer. From our family to yours: toys your children will love at prices you can afford.

More than anything else, we care about you and your families. That’s why we commit 100% to everything we do. From Safety to Quality, from Value to Experience… New Adventures is a name you can trust.